Italia del miracolo

Arte, design e pubblicità 1948 - 1968

The exhibition narrates Italy’s "economic boom", an Italian phenomenon that distinguishes the explosion of creativity and the birth of a new lifestyle, in Italy, in the period between the mid-forties and the early sixties.

The exhibition narrates Italy’s "economic boom", an Italian phenomenon that distinguishes the explosion of creativity and the birth of a new lifestyle, in Italy, in the period between the mid-forties and the early sixties. 

These were years of profound change in the customs and habits of the Italians, thanks to the feeling of renewed optimism that followed the desolation of war.

An unstoppable wave of constructive creativity enveloped all fields of life and defined a new class of businessmen and companies that played a key role in the creation of products exquisitely Italian, recognized as such in the entire world, a summa of tradition and know-how: the birth of the so-called Made in Italy.

Photo gallery